They are answerable to their customers. If we stop buying the paper, they'll stop writing this stuff.
In an ideal world yes but I think we all know that sales will hardly be affected by it despite the critisim. I would rather see the editor face sanction for letting it go to press. Lets be honest and say he should have been sacked after the Liam Lawlor incident. Going back in time didn't Paul Kimmage resign from the SINDO due to the headline that the paper used for an interview he did with Roy Keane. They took a quote from Keane about his wife out of context and plastered it on the front page. Seems like they never learn.