Re: location
Aldi and Lidl are very interesting, in my opinion.
I was skeptical that they would win over the brand-loyal Irish shopper. A similiar business model had been tried before in the 80s with Giant and H. Williams, and didn't seem to succeed in the long run.
I also thought that the Irish are not as price sensitive as, say, the Germans.
However, the expension of Lidl, and less so Aldi, shows that I have been proved wrong. They appear to be very successful.
BTW, Aldi is short for "ALbrecht DIscount", as it was started by the Albrecht brothers in Germany decades ago. I'd say Lidl is some sort of split from Aldi, as they share 3 letters.
The Lidl stores around the country all seem the same, i suppose to cut down on development costs.
As to where they are, there are (I think) 2 Lidls and 1 Aldi in Dublin. Then Lidl have at least another 20 stores, mainly in provincial towns. Galway, Longford, Mullingar, Edenderry, Letterkenny, etc., etc. The huge ads in the Indo include a list of stores.
The Lidl's I've been in sold beer and spirits. I was a bit surprised to see a low-cost operation paying 50-100 K for a pub licence.
Contango10