Re: price of a 4 pack
Joxerdaly, I can think of three factors that explain the differences in retail price of beer in Ireland vs. France.
First is indirect tax. Duty and VAT. If you worked in France you would be hit hard for PRSI, much, much higher than here. But your lower net pay would be compensated by lower indirect taxes.
Our duty is about 37p/47c per pint (568ml). I suspect French beer duty is very low (sub 5c per 500ml). Our VAT rate is highest in Europe at 21%. French is lower, though not by much.
Next is the retailer's margin. I have no proof of this, but I'd bet that Irish retailers take more margin.
Then there is the raw cost of the product before tax. Again, I have no hard evidence, but I strongly believe that the pre-tax cost is much higher here. Two reasons:
1) Economies of scale. Smaller market, lower output, higher average costs.
2) Lack of competition. One dominant player (Guinness), second big player (Heineken), far too little competition. Cosy cartel. €2.05 for 50cl of Guinness or Bud is crazy, you don't have to go to the Arctic to make the stuff, just mix malted barley with hops and yeast.
Contango10