There is a little dial which tells you how strong your bid is.
I travelled to Washington in January and bid €560 and got it. It was my first time flying business, and I was a bit disappointed. While it was nice to lie back, it was a lunchtime flight, so I was not going to sleep for very long. I did not avail of the free drink, but others did. The food was better, but not amazing by any stretch. I skipped the last meal as it was mid afternoon American time.
The odd thing was that the storage was worse because all the space is taken up by the reclining seat.
I was at the window seat, so I had to disturb the guy on the aisle seat to get out. Not usually a problem, but it was when he was lying flat out with the blanket over him fast asleep.
I flew back from New York at 10 pm. I would have made better use of the fully reclining seats, so I bid something like $700 for it but did not get it.
Brendan