You've probably seen this campaign. Billboards all over Dublin advertising the Dublin Port Company. Poorly designed (but that's beside the point I suppose).
Why is the Dublin Port Company doing this? The company runs the port. Its customers are shipping companies and other related businesses. It has no competitors, and no direct dealings with individual consumers.
So why this ad campaign?
Why is the Dublin Port Company doing this? The company runs the port. Its customers are shipping companies and other related businesses. It has no competitors, and no direct dealings with individual consumers.
So why this ad campaign?