Guinness TV advert - building as a pint

R

rmelly

Guest
Anyone else think the new Guinness TV advert where they light a building up like a pint of Guinness is a bit out of touch, given that we're supposed to be environmentally conscious, carbon neutral, energy saving etc.

Seems to be giving out the wrong message - ignoring the fact it's advertising alcohol.
 
Yes and theres also a vodafone add thats out of touch since today, the one which sees Daragh O'Shea and Ciaran Whelan embracing. Today Daragh hit a clatter on the Cork player. He was'nt thinking much of sportsmanship. Incidentally Paul Galvin appears on one of these adverts also with Paddy Russell for vodafone.
 
rmelly said:
Anyone else think the new Guinness TV advert where they light a building up like a pint of Guinness is a bit out of touch, given that we're supposed to be environmentally conscious, carbon neutral, energy saving etc.

Seems to be giving out the wrong message - ignoring the fact it's advertising alcohol.
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That was my first impression too. I almost posted my thoughts on it. It struck me a bit off how they were flicking lights on and off.
 
rmelly said:
Anyone else think the new Guinness TV advert where they light a building up like a pint of Guinness is a bit out of touch, given that we're supposed to be environmentally conscious, carbon neutral, energy saving etc.

Seems to be giving out the wrong message - ignoring the fact it's advertising alcohol.
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No, I like others thought it was imaginative and well done as usual by the guinness crew. I think that ads should be viewed as a bit detached from reality.
 
did you not get the memo , global warming is crock ..... use your car more or we all freeze to death...
 
MrMan said:
No, I like others thought it was imaginative and well done as usual by the guinness crew. I think that ads should be viewed as a bit detached from reality.
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Oh dear, people have too much time on their hands, this topic is almost as bad as the Sure Ad topic and the 3 unbelted teenagers.
 
MrMan said:
No, I like others thought
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Have you actually discussed this with other people, or are you speculating about what others thought?

I think that ads should be viewed as a bit detached from reality.
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Why? They are there to advertise/ build awareness (etc) of a product or service. Viewing them 'as a bit of detached reality' gives advertisers carte blanche to say whatever they like about a product and not have to worry about whether it is true - hardly in the best interests of consumers.
 
Have you actually discussed this with other people, or are you speculating about what others thought?
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I wouldn't say discussed as much as Someone said' oh this is a cool ad' followed by many ya's. It didn't represent an opening to intellectual debate anyways.


Why? They are there to advertise/ build awareness (etc) of a product or service. Viewing them 'as a bit of detached reality' gives advertisers carte blanche to say whatever they like about a product and not have to worry about whether it is true - hardly in the best interests of consumers.
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Yes their product is alcohol, but their ads are often imaginative & well thought out. Did you think it was dangerous to encourage horses to go running through such choppy waters or wasteful of an entire village to go using their everyday items as dominos. Ads for products have to be catchy.
 
MrMan said:
I wouldn't say discussed as much as Someone said' oh this is a cool ad' followed by many ya's. It didn't represent an opening to intellectual debate anyways.
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Can you go back and ask the same people that in light of global warming, energy price rises, waste etc that they still think it's cool - hardly an 'intellectual debate'.

Yes their product is alcohol, but their ads are often imaginative & well thought out. Did you think it was dangerous to encourage horses to go running through such choppy waters or wasteful of an entire village to go using their everyday items as dominos. Ads for products have to be catchy.
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Yes, they are 'often imaginative & well thought out', but I don't consider this one well thought out - it was shot in a real building with real lights, real people, it's not CGI, in a time when oil & gas prices are at near record level.

Did you think it was dangerous to encourage horses to go running through such choppy waters
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Wasn't aware horses watched TV...
 
Teabag said:
I have a lot of respect for Duncan but maybe he should concentrate his criticism somewhere more constructive than Guinness adverts.

I can just see the whole population flicking on and off lights trying to re-create the Guinness ad in their homes...
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Why not - it could be the next mexican wave - for all we know apartment management committees could be sending out letters organising the next show as we speak....in the words of Mrs. Lovejoy "Will someone please think of the children?".
 
Can you go back and ask the same people that in light of global warming, energy price rises, waste etc that they still think it's cool - hardly an 'intellectual debate'.
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That would be a no. I think there are far more relevant issues that are further up on our list.
 
Teabag said:
Fantastic. And what about all the dead squirrels and the African American golfer's armpits in the Right Guard advert ?
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Youre missing the point, the Sure ad was filmed 'docu-reality' style, so didnt have the same 'suspension of belief' factor that the Right Guard ad has.

And the Guinness ad comes across as something fantastical, I dont think anyone actually believes that a building full of people are messing with the lights except for filming the advert, but the Sure ad was believable outside of being an advert. The difference is subtle, but its there.
 
I'd imagine you'd like it if you are a Guinness drinker and have a variety of responses ranging from believing its stupid to feeling neutural if you are not. Its aimed at the converted. Years ago Guinness ran two simultaneous ads during each campaign one to recruit new drinkers to the brand and one for the converted so rather that getting excited about lights being switched on and off on one evening think about the savings on carbon footprint they have made for only making one!
 
truthseeker said:
Youre missing the point, the Sure ad was filmed 'docu-reality' style, so didnt have the same 'suspension of belief' factor that the Right Guard ad has.

And the Guinness ad comes across as something fantastical, I dont think anyone actually believes that a building full of people are messing with the lights except for filming the advert, but the Sure ad was believable outside of being an advert. The difference is subtle, but its there.
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I dont want to go over the Sure advert again...I made my points in the original post.
 
Teabag said:
I dont want to go over the Sure advert again...I made my points in the original post.
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As did I - however if you wish to stand naked in a field of thistles in the rain for further discussion on it perhaps we could come to some arrangement..... :D
 
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