Eircom have started advertising to recruit 50 Apprentices. They are using an image depicting a male and a female employee on their webmail login page as part of this campaign. The female in the picture has electrical cables wound fairly tightly around her neck. I would imagine that this is a breach of workplace Health and safety Regulations.
The male in the picture is operating a laptop computer and appears to be technically skilled. The female is standing with nothing in her hands and appears to be only required to act as a cable drum. The slogan " jump start your career" is used alongside the picture. Are eircom suggesting that the male is jump-starting the female with the jump leads around her neck ? Does anybody think that the female in this picture is depicted as being less skilled and intelligent than her male colleague. I think this image is sexist and encouraging unsafe work practice.
The male in the picture is operating a laptop computer and appears to be technically skilled. The female is standing with nothing in her hands and appears to be only required to act as a cable drum. The slogan " jump start your career" is used alongside the picture. Are eircom suggesting that the male is jump-starting the female with the jump leads around her neck ? Does anybody think that the female in this picture is depicted as being less skilled and intelligent than her male colleague. I think this image is sexist and encouraging unsafe work practice.