We went on a wednesday morning recently as were told weekends are too busy. Got there in time for opening at 11am. There was a queue- about maybe 50/60 people, but the shop is so massive that once you get in you don't notice. We knew what we were going for- about 4/5 items so we were out in our car by 12 noon. If I had lingered I would have bought a lot more so it's just as well to get in and out quickly.