We used Alpha rooms this year for first time, Arona Gran Hotel Tenerife. They booked our flights and acommodation. However, having made the reservation and paid for same I happened to check the hotel site and discovered that had we booked directly with the hotel we would have saved some money. If we had booked directly we would have received 10% reduction for booking online, plus free Airport/Hotel/Airport transfers, plus free use of safe (we had to pay 15 euros for use of safe for the week and 5 euro insurance on same!!!!), plus free upgrade. We would also have received tea/coffee facilities in the room, replenished daily. All of which we had to pay for when booked through Alpha rooms. (we didn't bother with the tea/coffee - but it would have been nice to have). So if you intend using Alpha rooms perhaps you should compare price booking via Alpharooms as against booking with the hotel direct.