As regards most manufacturers of packaged goods , just look at the lack of choice / how many brands are never stocked by them. Just look down their centre isles for a good example. For example, one week lidl may flood the market with motorbike stuff. Are any of the helmets , gloves, accessories or anything else a recognised brand name ? The next week lidl may decide to sell marine equipment. Same story. Are any of the lifejackets / ropes / wetsuits / gloves etc etc a recognised brand name ? Are any of the lidl lifejackets / ropes / wetsuits / gloves etc etc ever advertised / mentioned or tested in any of the hundreds of sailing / boating / surfing or watersport magazines available anywhere in the world ? Are any of the lidl lifejackets / ropes / wetsuits / gloves ever displayed at any boat show in any country ever ? The same analogy applies to the other stuff lidl sells. Often cheap in quality, but not always cheap in price. A friend got some lidl electronic stuff ( as a present ) and was a bit disappointed when they used it too. If you want shoes, ok lidl sell shoes, but do not expect them to be comparable to Clarkes or Ecco, for example. Yes lidl sell jeans , but do not expect the same quality as a pair of wranglers , or levis. I got a few tools in lidl once, but I found they rusted within six months. Ok, they were still usable, but I - or anyone else I know - would not rate them the same quality as reputable brands of tools , for example. There are tens of thousands upon tens of thousands of manufacturers and brands worldwide in the motorcycling / marine / horseriding / tools etc etc industries - why do none ( or at least 99.99 % ) sell to lidl ?