I'm not a fan of Eddie, I'm neutral really, he found a niche, tv loved him as he stated the obvious to people trying to make ends meet whilst the people were shocked to learn they overspend, for a time he was a guru, he no longer is, for a time a fee based after dinner speaker, imagine.
Those same little people were the target for Brendan Investments with entry at €5000, a sum that won't get you much in a 2nd hand car, that was bizarre to me, I've commented on Detroit before and won't go over that ground again here.
Investors small and large simply must do due diligence and monitor regularity after any financial investment decision is made, a nice shirt, a tv slot and a smart tie guarantees nothing.