I don't believe there is any compensation.
The only kickback is from suppliers who may be willing to offer deals on products/services as a result of getting in on the act.
However, the inclusion of suppliers is all at the discretion of the producers and therefore there is no guarantee of any mention. Any reliance on a kickback from suppliers should be on the basis on a potential mention, not on a promised mention.
There is added pressure because the producers schedule may not be in sync with that of the builder / home-owner. The producers don't force their schedule on the builder / home-owner, but one would probably be impacted by the pressure to reach certain milestones.
So for the builder, there is potential for big benefit. For the sub-suppliers, there is potential benefit. For the home-owner who is not involved in the trade, the added exposure may be a benefit when coming to sell, but other than that, I don't see any apart from possible kickback from suppliers.