I dont know for a fact, I always it assumed it was something to do with the film being made available (to buy) for television. So after all the money is made from cinema, dvd, video is made, its released for television. Interested parties can buy it (this might be more than one channel). As more than channel buys the movie it is shown quite quickly (on a Saturday night or bank holiday weekend) so as not to lose viewers (why would I watch a movie on RTE that Ive already seen last weekend on channel 4). Hence over the same bank holiday weekend 2 different channels might be premiering the same movie.