OK..the suit was a bad example. Say you asked her to buy you a one-for-all-voucher for 300 euro. If she buys you one for 300 euro, you're none the richer, but if she spend some money on something else for herself then you lose. Similiar to how Ford would be if their employees spend the extra income on anything other than Ford. So I can't see how this helped Ford (unless the extra cars out on the road encouraged others to buy).As for the zero sum game, you must know that with the multiplier effect that is not the case.
BTW your example seems to be incorrect, even if your wife bought you the suit you asked for.
If you buy a suit at a cost of €300 you now have a second hand suit that once cost €300, but that you cannot get €300 for if you tried to sell it.
Personally, I'd take the €250 Euro suit and a happy wife any day.
Henry Ford's move was a cunning business move but it had absolutely nothing to do with staff becoming his customers. The only reason Ford introduced the pay rise was for business reasons. He was losing huge amounts of staff from the production line which was damaging productivity. He introduced the $5 day to steal his competitors best employees and to keep staff from leaving.
By the way the $5 a day was highly conditional on you being a good person. Ford had a social department that investigated employees to make sure they weren't indulging in any vices such as gambling and drink.
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