Whats in a name ?

It is likely that the Golden Pages will be an important source of business and most people do read it in order, so a name beginning with A is good as long as it is not totallty contrived e.g. aaaaaaacarpenters.

open the classifieds and golden pages and see what others are calling their companies then go from there.
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Why not check the Yellow Pages in London or New York for good ideas?

I would avoid anything too clever. A lot of people don't understand clever plays on words.

I also believe in a clear name: "askaboutmoney".

"home carpentry"
"Joseph the carpenter" - might be too clever.
"clever carpentry"
"Kitchens and Kabinets"
"doors and floors"
"Kitchens and cabinets, Doors and Floors"

Brendan
 
thanks for all the help so far guys, you have given me allot of good ideas to think about and work off.

thanks again

Sarah
 
I took a long time to come up with the name for my Company too, I really did, in the end I named it because of its position within the Golden Pages. Do you think much of the business will be generated from the Golden Pages? if so then maybe reconsider.

Hope this helps

Kind regards
 
wooden it be super, or wooden i do a good job, or woodart ,or go with the grain, or renewable products its endless
 
Or you could name the business around whichever domain name is still available


Wood that work or wooden't it ?
 
Brendan said:
I would avoid anything too clever. A lot of people don't understand clever plays on words.

I also believe in a clear name: "askaboutmoney".


"Joseph the carpenter" - might be too clever.
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Not giving people much credit if they wouldn't get that. Actually for the few people who wouldn't 'get' it, it would probably work well as a solid name.


Agree with comment from other posters re names starting with 'A'. Friend of mine worked in a recruitment company and said they and most other recruitment agencies determine the company name by anything starting with 'A'. Have a look in the Golden Pages and you'll see what she meant.
 
Heard of a good one - a guy who lays lino called Richard something

What was on the side of his van? Lino Richie...
 
Lets face it, a carpenter starting their own business will only prosper in the long run if they are able to get the vast majority of their work from construction contractors. Its fine to specialise on private work in the initial stages in order to keep food on the table but this area is much too fickle, time-consuming and price-competitive on which to build a long-term sustainable business unless the carpenter is extremely well-organised and disciplined.

As such, advertising in the likes of the Golden Pages might be of marginal benefit, but I can't really see it being in any way important in the long run. As I've said earlier, a business name should be as short & simple as possible - preferably including your own name, as ultimately your name is your reputation.

Remember, there are plenty of guys out there who have ripped off people or otherwise dirtied their bibs in business and who have no choice but to hide their identities behind smart-sounding business names. Don't get lumped in with them.
 
I'd have to agree with ubiquitous. My family used to be in the building trade and the major of work was via word of mouth or networking. Perhaps consumer work has more work from advertisment, but I'd like to see a break down to see if its really worth the expense. We used to advertise in the Golden Pages and I'd say 10% of work came that route.
 
Pick a name that tells a story. If business mainly comes from word of mouth
then give the people spreading your name the tools to make it sound interesting.
We get a fantastic responce from clients for the business name "Spoiltchild Design" and its a great ice breaker when meeting for the first time.

Picking a generic name will work for you as it has many others. As will picking something to appear first in lists however should it not be your goal to stand out instead of fit in?

A good name with a story can cut down on your marketing costs.
 
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