Re: What do buyers perceive when they see a 'Sell It Yourself' sign verus an 'EA' sig
Remember, the EA is a sales negotiator, hopefully highly experienced, maybe even trained.
He should be highly skilled in striking a deal which is what everyone wants at the end of the day. He should be able to manage seller and buyer to ensure a sale.
Even then, some buyers are downright unreasonable / unrealistic, and some sellers are too, and sometimes both. Even the best EA can't make a deal there.
Any decent EA should make money for the seller at least = his fees, plus he is providing a service and saving the seller lots of time and effort in taking calls, doing viewings etc.
If I see a private sale, my first thought is: can I get a bargain here i.e. a below market price from a naive seller, or because other buyers are not aware the house is for sale?
My second is: would it be worth it / messy / waste of time / will this seller be a total pain to deal with?
I would definitely ring them up, and have done, but if I got any time-waster or highly emotional / defensive vibes off them I would walk away. People are funny about their houses, and its great to have the buffer of an EA between the person who thinks its a dream home, and the person who thinks its OK but needs work / redecorating / price reduction.
For all the reasons above I would never sell privately. A good EA is worth the fee.
Selling privately when it works is brilliant, but when it doesn't, its got a lot more scope to be messy.