Want to advertise my company logo on Taxis: How to structure agreement with drivers?

Hi,

I am interesting in advertising my company logo on Taxis.

I know about the costs of the signs but I was wondering what is the going rate for paying the taxi driver and how can this be made official to make sure they do not rip me off by taking the sign off after a few days?

Also do people think that advertising on forums with banners would be a better option than the taxis, the advertising budget is quite limited but I would like to do it professionally.

Regards
Tony

Re: Want to advertise my company logo on Taxis: How to structure agreement with drive

I dont know anything about your first question.

In relation to your second question I think you have to have a well worked out business plan. Part of that business plan would be a marketing plan in which you would decide what who your customers are, what is the best way to communicate with them, what are the objectives of your advertising, what message do you want to get accross, and what is the best media to get that message accross.

aj