Volvo - A prestige car?


Agreed. It's very hard to take the BMW one series seriously. Ditto the A class Merc.

The XC90 is ferocious price though. Much better alternatives available for that amount IMHO.
 
I would agree with the XC90 about pricing. I guess it has to try and sell a precieved quality/prestige/whatever in order to compete with the likes of the X5 and Q7. The 'prestige' SUV market is a tough place to be.
The XC90 would still be my choice out of the 3 though money no object, as I feel not so much the Q7, but the X5 seems to attract negative comments from some circles.
 

XC90 is comfortably the best of those 3. Q7 is €30k more expensive btw.
 
If a Volvo was acceptable to Simon Templar - millionare playboy - then I reckon it'll suffice for your mate.

 
If you don't already know if Volvo is a prestige brand or not. Does it really matter?

I know what I believe myself i.e. that it isn't a pretige brand. i just wondered what others thought. But you're right - ultimately it doesn't matter.
 
I know what I believe myself i.e. that it isn't a pretige brand. i just wondered what others thought. But you're right - ultimately it doesn't matter.

I don't mean badges don't matter. I just meant if you don't know about the different badges already, then you're not really in the circle that notices such things, or you really don't care enough to worry about it.