Hi Stapes,
I have owned a Audi A3, A4 and 318 BMW. I now have an 05 S40 SE model and can confirm that it is the most luxurious of the 3 cars.
I'm talking about the overall brand perception.
Prestige is the level of respect with which something is regarded by others.
If "your friend" has his heart set on a Volvo, - if he buys one in a good colour, nice alloys etc - it'll draw just as many admiring glances in the golf club car park!
That's pretty much what I was getting at. In the way that you might look at a car and say "someday......".
Personally, I don't get that "someday" feeling about Volvos in the same way as I would with a Merc or BMW. I recall a review of the (then) new S40 which remarked that it fell somewhere between a BMW three series and a Ford Mondeo., although nearer the Ford than the beemer. That's pretty much how I'd view it i.e. with some indifference.
Just thought I might be missing something.
It actually is my friend. I don't like them at all and don't therefore feel the least bit envious. It's a bit of an awkward one. Pretending I'm pleased for him is difficult while offering my opinion (at this stage) would sound like sour grapes.
Anyway, if he's happy............
Good luck with finding a compliment for him that won't make you squirm!
Does that mean then that a Volvo C70 convertible for example would get less 'ooohh' than a 316i with no alloys...
I think it comes down to more than just brand, it's the individual model/variation then also.
Ultimately, I would ask your friend, who is he buying the car for ;-)
'Prestige' is in the eye of the owner first and foremost.....
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