we don't seem to hear any complaints from the VFI when someone goes up to a barman and asks for 10 Jagerbombs or 10 tequilas or 10 whatever and then kindly asks us to part with a sum of money that would pay a mortgage instalment for the month at 2.30am in the morning when everone is three sheets to the wind!!
The Britisg equivalent is the Portman Group http://en.wikipedia.org/wiki/Portman_Group and if you really believe that either of these groups are against alcohol abuse you'll also believe in faries at the end of the garden.