VAT on Magazines... 2 Questions

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Poker Novice

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1. If I am a UK citizen, but purchase a UK magazine (there is no VAT in UK on magazines) through an Irish internet site, am I liable to pay VAT... should the on-line retailer charge me VAT?

2. Are subscriptions of a UK magazines liable to VAT, (the same way as if I bought a UK magazine in an Irish shop is)?