an online tool that'll calculate the amount of gym exercise you need to do in order to burn off a specific meal
Thanks Leo.Just out of interest, will you be refining the calculations to the individual or just using estimations based on average rate of burn?
I'll be tailoring to the individual.
Thanks Leo.That would certainly make it a lot more interesting. Anyone serious enough to continue using an app like this after the initial curiosity wears off are going to want to see the numbers change over time to account for physiological changes. Limiting the exercise options to the gym will reduce your target audience though.
My target market will be local gyms and the health/fit_ness industry so I don't really mind niching down to reach this market. I hope to brand the tool and sell it on to gyms with bespoke rollout.
I should probably think about ways to make the tool more appealing to returning users. I can't think of any killer features off the top of my head though.
Thanks mate. Very interesting. I had thought about gamification previously but it's not really my area of expertise.You may need to pay a gym to have them endorse it. Think of it from their perspective, how would they generate a return on that investment? How would this win them new members? Think of the role take-aways play in the motivation to join a gym.
Do some reading on gamification. Users like getting kudos, little rewards, or building towards targets, triggers dopamine release. In your context, you could set targets for additional workouts to burn off the weekend's take-away, or build points to earn a guilt-free take-away?
Ultimately, it'll likely come down to how your tool calculates calories burned tailored to the individual. It needs to be more than just a calculator, there are loads of those, and don't make the mistake of basing anything aimed at serious gym-goers on BMI.
Thanks PinoySounds interesting best of luck with it.
Thanks DublinBay12,If the calorie information is published then I don't believe it is IP. I just checked my last few deliveroo orders and I don't see any reference to calories, I know in the US certain chains had to post calories, is that the same here?
In general as a user, I order a takeaway, then log onto your website and get told how much gym time I need to do to burn off said takeaway and gyms will get my details to try and sell me gym memberships? What is the selling point for the user?
I've always found that when it comes to calories, the general rules are as good as any other measure unless the individual is in the lab being tested. Would be interesting to see what kind of testing or evidence you have that your tailoring method works.
Thanks DublinBay12,
In terms of providing value to the end user. It might make them rethink their choice of dinner order perhaps. Plus I'm sure alot of people would be interested in this info.
Rather than acting as a "guilty conscience" though. I'll probably eventually try to gameify like previously suggested. It'd be up to the gyms whether they wanted to take details or not.
Thanks Dublinbay12.I just did a quick google, have you come across workofyourdinner? It seems to be a similar concept. I would suggest you do some market research, adding gamification etc, is just over complicating your target market in my opinion. Will this site not act more of a resource for people rather than an immersive experience, i.e. a person googles, gets the information from your sight and goes on with their daily business.
Thanks Dublinbay12.
I found some tools on Google but never came across workoffyourdinner. It's really good. It seems to have been created by a price alert service in the UK. I especially like the graphics and the walk up and use interface.
The only problem I can see with it though is because it doesn't take user-health details. The results might be a bit off. You burn calories in 3 different ways.
So estimating RMR and HThermogensis is probably a good idea and is quite easy to do with a few details.
- Resting metabolic rate (RMR)
- Physical activity
- HThermogenesis (calories required for heat production)
However I'm not a nutritionist. And it could be just me being picky. Overall though, i love the tool. It's given me some great ideas to work with. Thanks for bringing it to my attention. What Google search term did you use can you remember?
I thought restaurants and takeaways had to publish calorific data on their meals according to EU legislation?
I'm worried that local takeaways might dispute the calorific profile of their meals.
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