and if everyone stopped paying, they have to drive the prices down, eg river island and next are 2 clothing stores who sidestep the whole currency issue... ie next have an irish online store and also an english one with prices on the irish one still nearly 20 percent over the english price. River island still don't offer an online store for irish customers - steer clear - rip off central...
Easons purchase their sterling forward every 6 months, so expect a drop in magazine prices in the next few weeks. This should reflect current exchange of approx. 1.07 + distribution costs + vat @ 13.5% (partworks mags with accessories have 21% vat)
Therefore you should see a sterling price of £2 equate to a euro price of approx. €2.60.
From what I know of Easons, this price will remain for 6 months even if sterling strenghtens.
Their exchamge rate for July to December was 1.26 and it stayed at this even though sterling went to 1.34 in late September.