For investment marketers, communications is key. But there’s a lengthy continuum from honesty, through “towing the party line,” to gilding the lily, and ultimately deceit.
Over the years, I have witnessed marketing/sales people from the various product providers operate on every point along this continuum. Some are very plausible. I should probably declare at this point that I am a former, or should I say reformed, investment marketer myself. I am certain that I towed the party line. But I’d like to think I exited with my integrity intact.
I have recently been through the glossy brochure for the latest guaranteed fund from Dolmen (safe harbour) and a chart in it stoked my ire.
I will admit to being cynical about the value in structured/ guaranteed products generally. But rarely to the point of opening a thread like this to vent my spleen.
The brochure refers to a BNP strategy and provides back testing as far back as 1995. It then goes on to say that the strategy being back tested was created in 2011 and the back testing data “includes estimates made by BNP Paribas in respect of unavailable data”.
Dolmen is not alone in the use of back testing of simulated strategies, so I am not pointing the finger solely at Dolmen, but there needs to be some debate around the use of such charts.
The financial markets have only one history. And when one knows what that history is, it is a trifling matter to find factors that ‘explain’ it (a statistical activity affectionately termed ‘torturing’ the data). After all, it is said that statistics is the science of producing unreliable facts from reliable data. Investors should view history with their eyes wide open.
In a famous tongue-in-cheek 'experiment' on data mining it was found that 75% of the variation in the S&P 500 could be explained by butter production in Bangladesh! By adding cheese production and sheep population in the US, correlation rose to 99%!
The link between butter production in Bangladesh and the S&P500 is obviously spurious, but if cloaked in terms of a complex strategy involving GDP forecasting, interest rates, volatility etc, it begins to appear plausible. And so when presented with a chart that ‘proves’ the strategy works, our greed takes over.
This product may turn out to be very successful (in terms of performance not in terms of sales – this dichotomy in how the provider and the investor would view success is important, but alas another rant all together). The point of this post however, is to highlight that if it does ‘work’, it will be as a result of sheer luck.
The irony about the famous experiment I refer to above, is that following its publication, the author received enquiries from people wanting to know where they could access data on butter production in Bangladesh. Can’t recall who said it, but it’s very apt; Regulation will not stop a fool from losing his money, but it should at least stop the average person from being made to look like a fool.
Over the years, I have witnessed marketing/sales people from the various product providers operate on every point along this continuum. Some are very plausible. I should probably declare at this point that I am a former, or should I say reformed, investment marketer myself. I am certain that I towed the party line. But I’d like to think I exited with my integrity intact.
I have recently been through the glossy brochure for the latest guaranteed fund from Dolmen (safe harbour) and a chart in it stoked my ire.
I will admit to being cynical about the value in structured/ guaranteed products generally. But rarely to the point of opening a thread like this to vent my spleen.
The brochure refers to a BNP strategy and provides back testing as far back as 1995. It then goes on to say that the strategy being back tested was created in 2011 and the back testing data “includes estimates made by BNP Paribas in respect of unavailable data”.
Dolmen is not alone in the use of back testing of simulated strategies, so I am not pointing the finger solely at Dolmen, but there needs to be some debate around the use of such charts.
The financial markets have only one history. And when one knows what that history is, it is a trifling matter to find factors that ‘explain’ it (a statistical activity affectionately termed ‘torturing’ the data). After all, it is said that statistics is the science of producing unreliable facts from reliable data. Investors should view history with their eyes wide open.
In a famous tongue-in-cheek 'experiment' on data mining it was found that 75% of the variation in the S&P 500 could be explained by butter production in Bangladesh! By adding cheese production and sheep population in the US, correlation rose to 99%!
The link between butter production in Bangladesh and the S&P500 is obviously spurious, but if cloaked in terms of a complex strategy involving GDP forecasting, interest rates, volatility etc, it begins to appear plausible. And so when presented with a chart that ‘proves’ the strategy works, our greed takes over.
This product may turn out to be very successful (in terms of performance not in terms of sales – this dichotomy in how the provider and the investor would view success is important, but alas another rant all together). The point of this post however, is to highlight that if it does ‘work’, it will be as a result of sheer luck.
The irony about the famous experiment I refer to above, is that following its publication, the author received enquiries from people wanting to know where they could access data on butter production in Bangladesh. Can’t recall who said it, but it’s very apt; Regulation will not stop a fool from losing his money, but it should at least stop the average person from being made to look like a fool.