The real price of toys at Dunnes

B

brokeagain

Registered User
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231
Hi,

I was shopping in Dunnes at the weekend and noticed that they were selling toys with 50% off the original price. I was going to buy a bike for my niece and noticed that they had a bike marked at origianl price €130, sale price €65. The bike was a Fifi 12 Inch girls bike. See pic below. Now I thought 130 was a ridiculous price for this toy bike so I took it upon myself to do a bit of research on the internet and the most expensive site had the bike priced at UK£59.99 and the cheapest was UK£34.99.
Can someone tell me how Dunnes could mark the original price at €130? Is there any laws to prevent such pricing and shouldn't the bike have been on sale in the same shop at some point for €130? As far as I am aware the toys appeared one day at the so called sale price.
Can anyone shed some light on this??
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I think it’s just a case of them pricing at a level that they think people will pay.
 
They have a JCB workbench ( i believe its JCB) reducted from 60 to 30, its elsewhere for 28 with no reduction.
 
Correct me if I'm wrong but I think that they can advertise an item at half prce once they had it for sale previously in one of their stores. I have often seen this marked on sale items in River Island. Very easy to put one on the end of a shelf in one store for a few weeks. It comes down to the fact that people like to think they are getting a bargain and are like bulls to a reg flag when it comes to 50% off stickers
 
According to the Consumer Information Act 1978 the retailer must have had the goods in the shop for 28 consecutive days in the previous 3 months before they can reduce the price. Note the bold section

For the purposes of this section—

( a ) an indication that goods, services or accommodation were or was previously offered at a different price or charge or at a particular price or charge shall be treated, unless the contrary is expressed, as an indication that they were so offered openly at the same place within the preceding 3 months for not less than 28 successive days;

( b ) an indication as to a recommended price—


(i) shall be treated, unless the contrary is expressed, as an indication that it is a price recommended by the manufacturer, producer or other supplier, and

(ii) shall be treated, unless the contrary is expressed, as an indication that it is a price recommended generally for supply by retail in the area where the goods are offered,

( c ) anything likely to be taken as an indication as to a recommended price or as to the price or charge at or for which goods, services or accommodation were or was previously offered shall be treated as such an indication,


( d ) a person advertising goods, services or accommodation as available for supply or provision shall be taken as offering to supply or provide them or it; and


( e ) an indication of the price or charge at or to which any goods, services or accommodation are or is offered by a person shall be treated, unless the contrary is expressed, as an indication that those goods, services or accommodation are or is offered at or for that price or charge in every place in the State where those goods, services or accommodation are or is offered by the person:


Provided that, where such an indication is given at the place where the goods, services or accommodation are offered, the indication shall be treated, unless the contrary is expressed, as relating only to the goods, services or accommodation offered at that place.
Click to expand...

Marion
 
The toys DID appear out of nowhere, and they have flown out of the stores..some of them were good value, not sure about the bigger ones. I think the law is ambigous on the point that they can in fact sell toys in any Dunnes at 'half price' once it was for sale at full price in any other Dunnes. As mentioned, River Island and H&M do this too. River Island bring in clothes I don't believe were ever sold in Ireland ("previously sold at full price in 13 of our 52 outlets")..must be UK outlets.
 
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