Up until very recently, Tesco used to mark down their perishable food, as it was approaching its sell by date, by 50%. This food had to be consumed either that day or the next. Acceptable enough, if you wanted to buy food and use it either that day or the day after.
They have now changed this policy. They are only giving a 25% reduction on this food with the very short shelf life. I have stopped buying it altogether. Paying 75% of the full price for food that has to be used immediately is very bad value in my opinion.
I would prefer to pay full price and get at least a week to consume the food. I have no doubt that the amount of food that they have to destroy, because it has passed its sell by date, is after rising significantly. Likewise, I seem to have recently come across more food than normal on the shelf that is past its sell by date.
When I'm shopping, I see nothing wrong with rooting around on the shelf to find the freshest food with the longest shelf life. This fresher food is invariably stored at the back of the shelf. Why should I pay full price for food that may have to be consumed within 2 days.
Strangely enough, this food which has the shortest shelf life, is at the front of the shelf. This is because someone who is in a hurry or has their mind on other things, will just throw the most accessable food into the trolly. Hidden at the back of the same shelf is the fresher food with a more acceptable shelf life. How often have people bought expensive food (meat etc) on a Saturday and found that when they went to cook it on a Tuseday that it was past its best before date.
As a matter on interest, has anyone tried to returned such food and what was the reaction of the store. Very sorry, take a replacement, or tough luck, it was in date when you bought it.
On the subject of best before dates in Supermarkets, another of my pet hates is the Brennans bread ad. "Todays Bread Today" says the ad. It should say "Yesterdays Bread Tomorrow". On any particular day I have often seen bread with best before dates of 3 different days. ie the bread that is handiest to buy and out at the front of the dissplay, may be best before 3 Dec, The bread on the other sshelves and further back on the front and top is best before 4 Dec, and the bread on the bottom shelf, and hardest to get at is hidden in at the back of the most inaccessable shelf, is best before 5 December.
It definitely pays to watch the best before dates on your food as you are buying it. Do not just assume that it is fresh and that all the food on the shelf has the same shelf life.
Murt