As you guys are probably aware, Tata are an Indian manufacturer. In fact Tata are still a family owned corporation, which started out in cars, and moved into pretty much everything else (building, mobile phone networks etc). They are probably the best known Company/family in the whole of India. Their cars/trucks are the most popular, and are everywhere.
That said, they are useless pieces of junk!
I used one (with Driver, thank god) driving from Mumbai to Pune a few weeks back, and they were woeful. That said, they are the best truck available in India (best of bad bunch).
Unlike in India however, they will depreciate like a stone over here.
might sound like good value new, but expect massive depreciation (at least 75% over 3 years)