My son has just started driving, I have a friend an instructor and always assumed he would provide the lessons which are now statutory, I was wrong, we are car insured with Aviva who offer 6 months free accompanied driving once you buy your required lessons for the leraner through them, this was a no brainer to me and my pal lost the business, think long and hard, the overheads are significant and a lot of business is word of mouth, add in the Aviva offering and it is very challenging for a start up..