Guides
However to be fair to them the stuff we're talking about is covered in their "Independent consumer guide to personal loans and credit" and perhaps also some of their other publications
Agreed, but let's face it. You and I and IFSRA and everyone else knows that these are not read. That's not a criticism of IFSRA, they can only do so much. And at least they put the info out there.
My criticism is that when they actually get on the airwaves, on Radio or TV, they use the opportunity to talk about stuff that people either already know, or that other people are already talking about. We don't need IFSRA to tell us to shop around.
What they should be doing is using those opportunities on Radio or TV to explain some of the more misleading tricks of Banks and Credit Companies.
I'd like to see a series of ads where each ad is about 30 seconds long and shows someone being caught out by one of these tricks.
I'd like to hear them on the News at one, 5-7 Live or The Last Word, Pat Kenny, Gerry Ryan etc, explaining to people that Interest Free doesn't always mean Interest Free. Or explaining that you don't need to sign up for 29% APR Hire Purchase, while you've got a credit card offering 12% in your wallet.
I only seem to hear IFSRA in the Media if they are announding a price comparison of some sort or another.
They do a lot of good work, but it's frustrating to see that a lot of it doesn't manage to reach the people who could benefit from it.
-Rd