I am on my second Skoda Diesel, and for me at the price you pay, the quality of the product and very high standard specs far outweigh the badge at the front, though I do believe that people have come around to accepting Skoda a lot more now than all the old jokes from the '80's.Bear in mind that much the same as Toyota and Lexus are the same car in Japan, yet the Lexus is sold in Europe as a Luxury car, there is a lot of money spent on marketing that convinces people one marque is better than the other.For me, value for money will always be a key buying indicator and here the Skoda wins all the time.