I think it's there for all to see - don't worry about it - it's not too intrusive and it probably needs to be there permanently as a reminder to the poor unfortunates (like myself) who are outside main city catchment areas, who are TV technophobes, and who will need 'the man' to come and sort out the problem on 24th October. The only think I would advise is that, if your parents need something sorted to allow them to continue with the terrestrial stations, then maybe you could help them do it now, before the rush on people capable of doing it.