Ryanair's app to be free of charge from next month Ryanair has told shareholders at its AGM today that its main focus this winter is to invest in - and improve - its website, its mobile platform and its interaction with customers via social media.
Ryanair's chief executive Michael O'Leary said the airline will remove the ''recaptcha'' security feature from its website from November for individual passengers.
However, the feature will remain in place for large bookings and travel agents.
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Michael O'Leary told today's AGM in Dublin today that the airline will improve the company's website by making it easier for customers to navigate and book flights.
''These improvements will be accompanied by a new digital marketing strategy which will see Ryanair switch a significant proportion of its marketing budget from old to new media, with a particular focus on mobile and social media platforms,'' Mr O'Leary added.
The airline's mobile app will be available free of charge from October 1. The app currently costs €3 to download.
http://www.rte.ie/news/business/2013/0920/475378-ryanair-shareholders-gather-for-agm/
Ryanair's chief executive Michael O'Leary said the airline will remove the ''recaptcha'' security feature from its website from November for individual passengers.
However, the feature will remain in place for large bookings and travel agents.
...
Michael O'Leary told today's AGM in Dublin today that the airline will improve the company's website by making it easier for customers to navigate and book flights.
''These improvements will be accompanied by a new digital marketing strategy which will see Ryanair switch a significant proportion of its marketing budget from old to new media, with a particular focus on mobile and social media platforms,'' Mr O'Leary added.
The airline's mobile app will be available free of charge from October 1. The app currently costs €3 to download.
http://www.rte.ie/news/business/2013/0920/475378-ryanair-shareholders-gather-for-agm/