Re: Start up business, market research all feedback greatly appreciated
Frozen option - not so sure. Frozen meals never as nice as fresh. Also, you can buy fairly good quality frozen meals already. Secondly - they take up loads of room in your freezer, and you need to either remember to take them out to defrost or else they take ages in the oven (you'd have cooked a dinner yourself in the time). I think the fresh option would be best - if you are paying over the odds for the convenience of having someone else cook it for you, then better to have it fresh rather than frozen. Another idea - you could set up a text messaging service for people to text a number and get 'tonight's specials' sent to their phone.