Reading the comments of Florentino Perez, Real Madrid President, this morning on Sky Sports - this is to "save football at this critical moment".
"Audiences are decreasing and rights are decreasing and something had to be done. We are all ruined. Television has to change so we can adapt. Young people are no longer interested in football. Why not? Because there are a lot of poor quality games and they are not interested, they have other platforms on which to distract themselves."
I think he has a point. But he is delusional in thinking he is providing an answer.
Football, like all sports, is competing for market share.
Perez, FSG Fenway, Roman Abramovich, Abu Dhabi United Group et al, as owners of these clubs should be mindful of some things. They may be the legal owners, and control the business and commercial side of their respective clubs but they do not own the history, tradition and culture that is the centre of gravity of these clubs. They are using long standing institutions, embedded in the fabric of English and European culture to boost revenues and market share in the name of their respective companies. That is all, that is their job.
But instead of using iconic branding like Man Utd or Liverpool FC, they should do the decent thing and rename the clubs FSG Fenway FC, Glazer FC etc
Supporters can then tune in to watch Abramovich FC v Abu Dhabi United Group in what would be, no doubt, a pulsating and epic battle in front of zero supporters (post-Covid).
Perez talks the talk about too many boring low quality games, he has a point. But I when I lived in Dublin I did not attend League of Ireland matches in November for the razzmatazz!
Boring, low quality games are a characteristic of football, and of all sports in general. Thats because, unlike a 9 season -180 episode Netflix series, the events are not automatically formulated and scripted to leave the viewer hanging for more at the end of each event. Disappointment and dejection come with watching competing teams and players.
Perez wants us to believe that this is about producing 20 elite teams that will enthrall the audiences week in- week out. All anyone has to do to observe how this franchise, elite format works, is to look to NFL and NBA and MLB in the USA.
I'm not expert on these sports, but I know I boring basketball game or a boring American football game when I see one, and there are plenty of low quality games on display in those 'elite' leagues also.
This is money-grabbing, never-let-a-crisis go to waste and opportunistic ego-massaging exercise.
Perez has a point but only because some clubs (like his) spent vast amounts to try to keep up with the clubs owned by very deep pockets - started by Chelsea but mainly Man City, PSG etc. Perez and others gambled on TV rights continuing to increase but in the last 2 years the rights have peaked - essentially his gamble didn't pay off
It's not about football - or sport even. Perez has for a while talked about turning football into a form of content creation aimed at mobile and online consumption (e.g. he has suggested putting the last 15 mins of games behind paywalls). So I think he is thinking more about creating a Netflix mini-series more like The Crown than a football league