Surprise surprise. I'm only surprised that they only had a problem with the one particular company/episode. It's a bit nauseating the way they blatently promote some product or another every week. It may be necessary but geez, tone it down a bit.
26/03/2010 - 18:18:42
The Apprentice TV show fronted by tycoon Bill Cullen has been rapped for plugging a well-known chocolate maker, the broadcasting watchdog said today.
In the episode from last November contestants were asked to create a new style of Cadbury’s dairy milk eight square bar with an Irish twist.
The Broadcasting Authority of Ireland (BAI) said opening scenes of the show breached advertising rules when apprentices were briefed on the task.
TV3 claimed the series was only viable through sponsorship and the use of certain products could not be seen as placement.