Online shopping?? what are my rights?

Hi i am just looking for a little advice on a matter which has arisen today...i find myself in a unique position. I was browsing through an online costumes shop today in preparation for Halloween and came across a costume that didn’t have a price on it. So i (for the hell of it) went onto the checkout and purchased the item free of charge. i even got an e-mail confirmation (with order no)/invoice stating the outfit name and price as 0.00 i have since got a voicemail on my phone stating that the order has been cancelled and if i wanted the outfit to go ahead and re-order... i cant help feeling that my statutory rights have been affected as this was misrepresentation on their part... can anyone advise?

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