Agree. Great quality sandwiches and coffee. Their 3€ (coffee and muffin) and 5€ (coffee and sandwich) deals seem to be the best value out of any chain.
I always go to Insomnia's. Always a good set of magazines and papers around and a nice decor.
O'Briens had the writing on the wall years back. I haven't eaten their more than twice in the past 5 years for the reasons mentioned above.
It is amazing how they didn't get with the times and reprice and re decor to suit the market. A little market research would clearly show them their problems years ago.