It's the total yield calculation that matters. So you could issue a bond now that pays 10% annual coupon for example. In that case investors will pay a significant premium on the face value which would make the yield low - in effect you raise more capital than the face amount but still pay the 10% each year
So you could issue a bond now that pays 10% annual coupon for example. In that case investors will pay a significant premium on the face value which would make the yield low