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Of course it makes a difference to brand awareness. Someone who wants to have a beer might choose Heineken based on their sponsorship of the rugby. The question is whether this sponsorship makes people who don't drink suddenly want to drink alcohol or makes people drink more. I haven't seen any evidence that it does.
So let's just imagine a utopian world where no drinks company does sponsorship or advertising. You reckon that society will still drink the same amounts of alcohol regardless?
I didn't realise thing were so bad. And €3,318 per each tax payer a year? That is about 10 times the average property tax!
Does that not mean obesity is a bigger issue that we need to address?
We should address it but why not do both?does that not mean obesity is a bigger issue that we need to address?
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