The bank says that the traditional branch model is no longer the cornerstone of personal banking and the closures will go some way to its coping with the changed banking environment in Ireland, and shifts in customer behaviour.
It says it will also create an "efficient business model" to support the bank's future strategy.
From November, National Irish Bank will close its branch network (27 branches) and serve customers through a new Personal Banking Centre. As well as day-to-day banking, the large team of qualified financial advisors in the centre will be able to facilitate applications for any of our products over the ‘phone. The branch closures will be completed by mid-November, at which time National Irish Bank will convert its nine locations to Personal Banking Units. Customers can meet financial advisors face-to-face in locations in Waterford, Athlone, Cork, Limerick, Letterkenny and across Dublin in the IFSC, Tallaght, Swords and Stillorgan. It is anticipated that there will be 100 voluntary-led redundancies as a result of this reorganisation.
Mr. Nielsen continued: “More and more customers want to conduct their banking business by telephone, Smartphone or over the internet as they do for other day-to-day lifestyle needs. Anticipating future banking trends, our new model offers customers a service based on a combination of superior technology and advisory services available on the customer’s terms, coupled with the market-leading resources and capabilities of Danske Bank Group.”
Following the launch of its award-winning mobile banking app late last year, the Bank will launch a similar app for tablets this year. In the coming months, the internationally-recognised Visa Debit card will be introduced to replace the existing Laser card service. In addition, National Irish Bank will rebrand to Danske Bank in November of this year.
In adopting this new business model, National Irish Bank will have moved away from an unsustainable and transaction-based banking business model, to a more profitable, on-line and direct channel-led model for personal and small business customers, reflecting changed customer patterns.
What will this mean for their loan book? Will they go the way of Bank of Scotland - and try and run it down asap? Any chance they would be more inclined to deal now on trackers - in an effort to clear the books?
I'd say that they are the first in the Banks to start down sizing.
Is it possible this is part of a phased withdrawal?No effect on loans. Danske/NIB are not leaving Ireland, yet, like Lloyd's did.
Is it possible this is part of a phased withdrawal?
One of the main reasons that we've had the banks running amok, is because it is no longer community based.
As a long time customer of NIB can I say that I DON'T WANT to do on-line or telephone banking.
I want to be able to get my money when I want it (currently only available via ATM), I want to, very occasionally, go into a branch to lodge cheques/cash, sort out business etc.
Cuts in service only exist to make profits, not to serve the customer.
They did, NIB went cash & cheque free some time ago.
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