I echo what MeEarl says, no need to feel dopey about fees, it's an absolute minefield, with loads of different options.
What you need to know is allocation rate and management fee.
The allocation rate is how much of your money is actually invested. Some insurance companies pay more than your actual premium. This can be taken as commission by the advisor or paid to you.
The annual management fee is the ongoing fee and is taken as a percentage. It is also linked to the allocation rate in that the higher the allocation rate, the higher the annual management fee...in other words, the insurance company recoups the "extra" allocation rate they have given through a higher management fee. If they pay a high once off payment, they can more than recoup that over the next 23 years through higher annual management fee.
For your premium, you would have an allocation rate of 100% ie the €68,000 would be invested and an annual management fee of 1% per annum. Advisor fee on that is 1.5% set up fee and we get 0.5% of the 1% ongoing.
Steven
http://www.bluewaterfp.ie (www.bluewaterfp.ie)