This is incredibly common these days - you see it all over the place.
Examples:
1) Nice car on TV advert - with quote "price from €12,500" - but in the small print on the screen you see "car shown €29,500" - in other words this nice fancy sporty car you see will be nothing like the crap basic model you can afford.
2) Ads on the radio for health insurance. They say "you can save €300 by switching to us". But they only mention that you have to be on the maximum package and the savings only apply if you insure 2 adults and 2 children. And they total price of this package is massive.
Scams everywhere.