Their catalogue has (or at least used to have) a photo of their CEO (a silver haired old devil) grinning in a cheesy way on every twentieth page or so. He would have one hand gesturing to his side - sort of pointing at the product on the page. I remember it well because depending on whether he was on the left or the right hand side of the page, they just flipped the photo to mirror image, presumably rather than waste money getting two photos done.