I have recently set up a company to sell a software product to small and medium sized manufacturing companies. I am finding it difficult to reach my target market. I have a website which I thought would be my main source of business but it is getting almost no hits. I have started to optimise the site to improve the google page rank, so hopefully that will improve things.
I have considered newspaper advertising but my budget is small and I'm not convinced that it will reach my target market. I am considering direct marketing (mail shots) but am not sure if this will work either.
Is there anyone out there that has tried to reach the same target market as me?? All advice welcome. Thanks.