Alpha hemi-hydrite and anhydrite floor screeds are both based on Calcium sulphate mixed with sand and water to give a fast curing, free flowing self levelling floor screed.
They both seem to be the same product marketed under different product names. They both do the same job.
Both are suited to underfloor heating with a minimum cover of 20-25mm and a guided nominal cover of 40-45mm form maximum efficiency of the system.
Both require treatment with a primer to allow tile adhesive to bond and this seems to be the only downfall, getting your finished floor to stick.
If you were comparing these flowable screeds with sand cement screeds there is a world of a difference in terms of bearing strengths vs thickness, efficiency of heat transfer, curing time, installation time etc.
All in all I would favour the flowable screed as drying time alone is 1 week per 10mm, thus 4.5 weeks for optimum flowable. Sand cement is the same 1 week per 10mm up to 50mm and then 2 weeks per 10mm after that. Thus equivalent sand cement would be 75mm taking 9 weeks to dry the stage of flooring.
Am I intellectual enough?