Toshiba are in my opinion a top manufacturer.
I recently purchased the 32 inch C model (32C3030DB) and it`s a fab TV.
Picture quality is best when fed with a HD or Blu-Ray signal, but on SD images (i.e normal TV cable/ satellite feed) it also won`t let you down. Colours are amazing and sound quality also very good.
The C model is the succesor to the WL model, but the predecessor to the X model. The C has a 1366x768 resolution panel, but the X has "Full HD" capability i.e 1920x1080 resolution. Obviously, the X model will set you back probably a few hundred more euro for a set. I have seen the X and C series side by side, and could not discern any major differences on a standard Sky satellite feed. I went for for the Toshiba after researching extensively on the web, and realising that they were getting consistently good reviews. I have no regrets. It`s simply a top LCD.
In terms of size, I live in an apartment, and the 32 inch is perfect. If you have a bigger room, a 37 inch should`nt be too large. I see in today`s paper that you can pick up the toshiba 37C3030 in Curry`s for 999 euro. This is a very good price.
Good luck