The Apology
The Apology was as bad as I expected.
After stating mockingly in the original column that he knew people wouldn't like the word Bastard, he then claimed in the apology that he didn't realise he would cause offence.
As I said before he seems to think his readers are stupid.
The truth is he didn't realise hoe big the reaction to his piece would be. The Times editorial was as bad, claiming it regretted the offence caused.
It doesn't regret that at all, it knew there would be offense. What it regrets is the the reaction has been so big that the Times has come off looking like a Tabloid. And if you're the editor of the paper of record then that is something to regret.
-Rd