Jif or Gif? How do you pronounce it?

I was going to suggest that the advertisers working on their behalf call it Jif so that must be right, but then advertisers here always mispronounce Hyundai. Likely inspired by their UK peers dislike for learning how to correctly pronounce foreign words!
 
I thought it was renamed at Cif a while ago. We're talking about the cleaning product, right? :)
 
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