A few months ago they were evaluating washing up liquid and were going on and on about Lidl's silly name on their product - "Adrift" - when, in fact, the name is actually "Adritt" which is maybe no less silly to them but at least would be accurate. Today they are evaluating cafetiéres and go on (several times) about "Bodlum" being a big name in this context. I presume they actually mean "Bodum"? Do they even check the names when publishing this stuff or do they have an editor/sub-editor? 