Insurance TV advert going on about socks...

Caveat

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I think it's really funny and I'm not even sure why. It goes something like:

"We will cover all contents from your TV to your books right down to your socks...(funky 70s music begins at this point) ...mmmm ... yeah...socks....sock it to me..."



I'd love to know if there is there some reference I'm missing though or is it just abstract? Don't even know who the ad is for...